Many businesses are moving online. We are all adapting to a new way of working. The pandemic kept us at home and taught us to work online. This has not only pushed work online, but everything else. Consumers have shifted from the high street to the laptop in record time. So, now is the time to build a website if you haven’t already.
In this article, we will look at four ways you can build a website. There are different ways to do it that will suit different businesses. You might feel you have time to dedicate to this project. If that is the case then you could use a website builder and take on a lot of the work for yourself. However, not all of us have this time. Sometimes it is important to recognise when to delegate. There are many outlets that can build a website for you, but you need to know what you want.
Use AccuraData to Build a Website
The first way you can build a website is through us! At AccuraData we can build a website for you. We are a digital marketing company and have services in various areas. One of our marketing services is web development.
Our experts can build a website that will fit your business’ needs. It is a stress-free version of web building, as the pressure is taken off you. You just need to know what kind of website you want.
Maybe come with a few ideas. For example, the style of website you like; do you want a bright, colourful, graphics filled site? Or is a smart, sophisticated page what you are after?
Consider the aims of the website and what features or functions you want it to have. Who are you marketing your site towards? Do you want a place to share blog posts? Or is it a place you want your customers to buy your products or services through?
There are aspects to building a website that not everyone is aware of. But we will keep you covered. If you want your site to be accessed by many devices, it needs to be adaptable. A website needs to be mobile-friendly.
Having a site that can be viewed from a phone can increase reach. Your audience will be able to get your site up on the go. Whether they are travelling on the train or walking their dog. They can reach for their phone and browse your site with ease in a couple of clicks.
If you want us to build a website for you, get in touch. Whilst working on your project we will keep you updated, so you are kept in the loop.
Use a Website Builder
Method number four: website builders. If you want a more hands-on approach, you could use a website builder. This method allows you to have more practical involvement with the development of your site.
There are lots of website building tools available online. Many of them are free. Things like WordPress or Wix allow users to create their own site based on templates. It is a good technique to create a simple and quick site, without a high cost.
The downfall of using a website builder is that they fail to work effectively on SEO. If your content is not search engine optimised, then it can fall down the search engine pages. When a site ranks low, it typically will receive a low number of visitors. The traffic to your site is not the best and therefore interactions and sales drop.
Or the bounce rate could increase. If the readability score is poor, then your audience might struggle. When you can’t understand the site, you click off.
Build a Website with a Local Agency
Another way to build a website is by using a local agency. This is a great way to not only help your own business but help your community. You can create good connections and network with other businesses in your area.
Having connections in your area is always great for business. Not only this, but it can also make working so much easier. Instead of hours spent travelling to London or the closest city, you can walk to your local coffee shop.
With so much of our work being done through Zoom, it can be refreshing to meet other humans. If you have an office, you can arrange times to see your local agency easily. Or the coffee shop is a great alternative.
This makes the collaborative aspect of building a website easier. Be on-site and discuss in person.
As a remote worker, I know going to the office can be useful. Seeing colleagues and talking in person can often be so much more productive than an email.
We have an article all about why you should use a local marketing agency. It could be worth reading if you need persuading.
Hire a Freelancer to Build a Website
The last way to build a website that we will look at is through hiring a freelancer. If you’re not sure what that means, a freelancer is simply someone who is self-employed and works on commissions.
There are loads of freelancers who can build a website for you. This kind of task can require skills and experience. Hiring a freelancer is great because they will have the skills. You can also have a great range of choices.
As there are so many freelancers out there, you could find someone with specialist skills. Maybe someone who only works on one type of commission. There might be freelancers that work in a certain style you love.
Look around the market to find out who offers what. Ask to see portfolios (examples of their previous websites).
An easy way to contact freelancers is through a freelancing site. Such as Fivver or Upwork. These are places where you can find freelancers and their rates very quickly. It makes comparing options very easy.
Sometimes, it can also save you money. If you only need a one-off job doing, you can hire a freelancer. It can be cheaper than going through a company or hiring an employee for the work.
Conclusion
There are so many ways that you can build a website. If you are unsure which might be best for you, check your budget. Consider how much you can spend on creating your site, then work from there.
If you want a bespoke, professional site with SEO, an agency or freelancer is what you should look for. But if you’re not worried about it being the highest spec, try using a website building tool on your own.
Whatever you decide on, be persistent and get excited for your new website!