Worcestershire is a thriving county. It is an amazing place for new businesses and a place where we need to support one another. Digital marketing in Worcestershire is also growing. With new businesses popping up and due to the huge impact of Covid-19, more support is needed than ever before. Digital marketing agencies like us at Driven Media Solutions, are providing that support. So, people are starting to look for how to get into the business. Events are a great way to get to know other local businesses and understand the market better.
At Driven Media Solutions, we offer various digital marketing services. Check out our website to see what we do! We thought it would be good to put together a list of the best events for digital marketing in Worcestershire. This is to help you and your business thrive.
In this article, I will suggest the top three events you should check out. I will also mention a fourth event, which is more business-specific. They will all be based in Worcestershire, so if you’re local, get involved. Consider all of the events and look at the pages I will provide links to. Use this article to help you decide which events will be best for you. Take your pick, then tell us how they went!
The First Event for Digital Marketing in Worcestershire: Advertising with Google
Our first event on the list for digital marketing in Worcestershire is about advertising with Google. The Small Business Clinic is putting it on from Malvern. It will be an online event, as so many things are now. We have all learnt our way around a Zoom or Teams call to attend online events this year.
It will take place on Tuesday the 22nd of June. Tickets cost £31.85 and you can buy them on Eventbrite. Advertising with Google is the name of the event, so as it suggests, that is what it is about. You will be taught about a variety of things including a general understanding of Google algorithms. Which tools you need to create marketing campaigns.
Side note, we have an article that you could read before or after the event. It shows you 7 of the best marketing campaign tools for your business. We also have another article aimed at your social media marketing. This gives in-depth details about how to come up with a social media strategy to help with your marketing campaign.
The online webinar will also teach you about the importance of keywords and the benefits of a good website. The Small Business Clinic lists all the things you’ll learn in the details on the Facebook post for the event.
Why You Should Go
This could be a really great event for you to attend as you will learn so much more about advertising with Google. There are so many things you can learn to better your game. Understanding the ins and outs of advertising is tricky. So, this online session could really help. It is a great way to get into the world of digital marketing. Get involved. Meet new people. Learn new things. And enjoy the event!
Having an event being run for digital marketing in Worcestershire is so useful. Definitely check out the links above to learn more about the event if you are interested.
Our Second Digital Marketing Event in Worcestershire: Internet Marketing Fundamentals Training
Number two on our list is a series. Mangates have been putting on a series of 11 training events. I will go through a quick course overview below. But I will also go over each module in brief too. Hopefully, you can get an idea of what will take place. And you can decide if you want to go. Before I do that, I will give you some general details about pricing and refunds and who Mangates are etc.
On Eventbrite, tickets are available to buy. The price is listed as ranging from £588.10 to £857.60. However, I looked through all the available dates left, and they are all listed at £588.10 individually now. Refunds can be made up to 7 days before the event.
Use this link to visit the page to learn more and to purchase tickets.
Mangates are the organisers who provide training. They create specialist programmes to work with people on building skills. This particular series of events is on digital marketing in Worcestershire.
Course Overview
The course is called Internet Marketing Fundamentals Training and is 11 modules long. You can purchase tickets for each date separately. It is digital marketing in Worcestershire, to help anyone get good training, who wants to learn. You might call it an educational course, rather than just an event.
All the instructors are experts in their topics.
They rightly say on the course overview on Eventbrite, that the internet has changed how we communicate. For marketers, costs have been brought down and things have been made much easier. Social media allows us to communicate with huge audiences, at very little, if any cost. We can also do it from afar. There is no need to stick up advertisement billboards in each town. Now, we can send out a message to millions, from the comfort of our own town.
That being said, digital marketing is in no way easy. To be successful in this field of business, you need to know how to use it. Knowing how to use the internet for the best gain, can be completely impossible. Often marketing strategies feel like a shot in the dark. With this course, you can learn the basics to get the best out of your time. Learn the ways to use digital marketing in Worcestershire.
10 key things they’ll teach through the course include, SWOT analysis in marketing, marketing research, real-time marketing, and brand management. They also cover social media (twice), SEO basics, website characteristics, capturing leads and campaign characteristics. If all or any of the things listed appeal to you, think about attending. It is certain that many of the topics they cover are challenging. Learning the way around a campaign or setting up a good website is so tricky. Get help securing these skills and use them in your business.
The First Module
SWOT analysis in marketing is the first module for this event. You will learn the strengths, weaknesses, opportunities and threats within marketing. This is a great tool to understand digital marketing in Worcestershire. As it helps you get a grasp of what the field looks like on the whole. Whilst also understanding different aspects. Look at a case study and review questions at the end of the module.
Module Two
The next module is in marketing research. Within this, you will cover all media and find the price. You will also look at product development and improvement. This will be very useful for any business wanting to better their goods for consumers. Impress your customers once you have learnt how to create the best product for them.
To know who “they” are, learn how to identify your target audience in the course. Again, you will explore a case study and end with review questions.
All of these details are listed on the ticket sales site Eventbrite.
The Third Module
The next module that you will study is about real-time marketing. In this, they will teach about dynamic content. Also how engagement builds followers on social media. This is a vital part of digital marketing. Get an audience online that you can utilise for free advertisement. You will also learn about other things alongside the case study.
Module Four
Brand management is covered in the next module. Number four is all about interactions. Everything counts, so learn about the importance of consistency. Create a reliable message with unique qualities. Then, mirror what you learnt from the module in your business. Better the world of digital marketing in Worcestershire. Become a leading marketer in the area!
Module Five
Module five is the first module on social media. In this part you will cover building a community, adding personality to your platforms and brand champions. Also, learn about how to make it easy to share. Having connections online can be so useful, so companies in digital marketing Worcestershire can become linked.
The Sixth Module
SEO is the focus of the next module. You will cover basics from keywords to linking. Getting a grip on this will be great for your reach. If you are producing content, you want people to see it. So, learn about the ways to improve your online search rankings. If you didn’t already know, SEO stands for search engine optimisation. If you have a blog like ours, you will want to use SEO to help more readers find you.
Relevant and original content will also be taught in the course. Your instructors will guide you through the value proposition. Then, of course, the module case study and review questions.
Module Seven
Part two for social media appears in module seven. In this module, you will learn more about content and blogs. There will be a discussion on webinars and the importance of constant monitoring. This will give you a better understanding of how to run and control your social media platforms. Therefore, encouraging engagement and interactions, which creates a good audience. Getting these basics down is essential to helping your digital marketing skills.
The Eighth Module
Module eight is all about website characteristics. In this module, you will learn about SEO optimisation again. You can also learn more about landing pages. Understand analytics and become mobile and tablet friendly.
As more and more people are owning mobile phones, it is quite important to be accessible for all devices. Plus, people can see your content on the go! If they can find your site or your social media whilst out, that’s more exposure for you.
The Ninth Module
The next module is about capturing leads. This will include studying lead management and generation, capturing repeat customers and quality vs quantity. Plus, more topics. As I’m sure you know, having repeat customers is something all businesses should strive for. If you only ever have first-time customers, it could suggest something is wrong. Whereas, with repeat customers, they have bought from you before. They liked it enough to consider and go through with buying from you again. And that’s what we all want.
Module Ten
Campaign characteristics are the second to last module topic of this event. In this module, you will learn about tailoring your campaign to your audience. So, learn to make sure you have a demographic, and the content and adverts you produce, match their interests. The module also covers the 4 W’s for campaigns in digital marketing. Then how to monitor and tweak your campaign to perfection.
Module Eleven
This is the last module of the whole series. It wraps up this event for digital marketing in Worcestershire with a review and evaluation of what has been learnt. It should end off the eleven modules well and prove its worth.
All the topics covered in the modules will be valuable to anyone wanting to get into digital marketing in Worcestershire. Or even if you are already in the market. It will help you to solidify your skills and show you more to learn.
The Third Event for Digital Marketing in Worcestershire: Marketing Essentials Training
Our next event is another one being put on by Mangates. It’s another great digital marketing event for Worcestershire. It takes place on Friday the 25th of June this summer. And it runs from 9 am until 5 pm BST. Tickets are available to buy on the Eventbrite website. The sale of tickets ends on the 25th of June for the first date.
There are other dates when the event is available. You can select another date if you can’t make the 25th of June. They are offering the course on the 9th of July, the 27th of August, and the 10th of September. It is also available on the 22nd of October, the 12th of November, and the 24th of December. These dates are all Fridays. So, you can plan in advance which you want to attend.
If you want to learn more in-depth about marketing, this could be the perfect event for you. They are offering training in marketing essentials. It is also quite unlike many digital marketing events, as you get a certificate by the end. So, it can act as proof of qualification for the course.
The course combines methods proven for adult education and trained experience from the instructors. This course is said to cost between £588.10 and £857.60. However, after looking on the tickets sale page, the cheaper tickets are no longer available. This is because they were what is called early bid fees. The price for a ticket now is £795.00 plus a £62.60 fee. Therefore, this comes to a total of £857.60 including tax. This is the standard ticket price.
What Does the Event Cover?
You will be taught about cookies, what marketing is and growth strategies. There will also be parts of the event covering the marketing mix and the marketing triangle. As well as more specific details explained within a case study. Then, the event will be finished with a promotional poster, as you review everything you learnt in the session.
The first part of the training is about cookies. An activity will introduce the concept of marketing depending on the size of a local business.
Their next exercise that they offer tells you what marketing is. Allowing everyone to learn and understand what it is and what is involved in marketing. This will be really useful for anyone who is not totally sure they have a full grasp of the topic. It will consolidate any uncertainty.
There will be multiple other activities to go through all the topics I mentioned above. To find more details about each of the topics listed, go to the Eventbrite website. It is explained well near the bottom of the page.
Not sure if you should attend? Well, this event is for all levels. Not just small or large businesses, it is for all sizes. It also doesn’t matter what part of the market you sit in. If you are interested, come! They are offering knowledge to help anyone from people in management to selling to customer service jobs.
Another Event in Worcestershire
The next event is less so about digital marketing; however, I believe it could still be useful. So, I thought it would be worth mentioning. There is an event about customs compliance. If you are a business that imports goods, this could be a really handy talk to attend. There are currently still tickets available.
It is online but being hosted by Herefordshire and Worcestershire Chamber of Commerce. The event takes place on the 29th of June this summer. Starting at 10 am, you get two hours, as the event ends at 12 pm. Tickets cost £95 plus VAT.
The event covers topics about what happens after EU exit, customs declarations, the import and export process and compliance. This event will really help anyone in this business, make sure they are being customs compliant.
A more detailed explanation of the event and what will take place is available to read through here.
Conclusion
So that is our list of the best 3 digital marketing events in Worcestershire right now. As well as an extra customs business event. I hope they sounded appealing and maybe one of them has taken your interest. If you consider attending any, let us know in our comments. I hope they go well! Good luck growing your digital marketing knowledge in Worcestershire.