How To Properly Use Legitimate Interest For Marketing
The GDPR caused a massive stir in Europe and the UK when it was first announced in 2016. The European Union then gave businesses two years to get to grips with new regulations. This caused an absolute frenzy across the whole business world, even as far away as the USA...
What We Love About Working In Worcester
It’s a shame that there’s not a lot of people who love where they live. Nowadays, it seems that more people want to get away from the place they live in. The alternative is staying put and laying down roots. I see why the idea of moving away would be appealing to some...
How Outsourcing Your Marketing Can Benefit Your Business
It certainly seems like we’re in the age of outsourcing at the moment. You’re probably getting constant floods of messages on LinkedIn. They mostly carry the same theme of trying to get you to outsource parts of your business to them. Sometimes, it may not make sense...
Why You Should Always Give Marketing Professionals Training
Training is one of the most important things that a business can do for its employees. If an employee hasn’t been properly trained, then how can you expect them to work well in their role? Some people and business owners will overlook the importance of implementing...
Website SEO: 5 Ways To Easily Improve It
If you’ve not heard of SEO, there’s a good chance that you’re either not a marketer, or you’ve been living under a rock. SEO has rapidly become one of the most important tools in any marketing department’s toolkit. Why do you ask? Because improving your website SEO is...
The Importance of Building Your Personal Brand
The importance of the personal brand has exploded in the world of modern business. There are so many massive companies where the owner or a significant figure is the flagship for the company. Think about Elon Musk, or Richard Branson for example, the mercurial...
How Different Industries Can Benefit From Marketing Data
Since the advent of the internet and computers, it has become easier than ever to get in touch with prospects. Before this technology became widely available, the common strategy was to take a list of numbers from a phone book like the Yellow Pages. If you don’t...
How to Create An SEO-Friendly Blog
Thirty years ago, I doubt you would have been able to explain how important blogging is to modern business. Of course, that’s because, at the time, the internet was in its absolute infancy. Since then, blogging has been an integral part of most businesses that operate...
The Importance of Trust In The Data Industry
Trust, it’s a beautiful unspoken thing and in business, it’s a real commodity. I would personally liken it to gold dust, you need to cherish it. Knowing this, The data industry is no different to this, trust is just as important, if not more. The data industry is a...
Top 5 Social Media Marketing Tips
If you have a business, then you’re going to need to make use of social media. There’s no point in denying it. If you’re not doing it, then ultimately you’re not giving yourself a good enough chance to be seen online. It’s even worse if you’re in an industry where...