How Much Has Digital Marketing Changed in the Last Three Decades?
It’s not an exaggeration to say that digital marketing has completely changed the world. The sheer rate at which digital marketing has developed is mind-boggling. I find myself wondering, how much has digital marketing changed in the last three decades? Of course,...
What Makes a Great Website?
In the modern era of business, you must have a good website. I should know when I set up my first business, WriteEasy Ltd, my website was rubbish. This had a knock-on effect as some clients were put off by this and questioned my professional ability. The adage goes...
Blog Writing Tips: How To Improve Your Writing
Blog writing is one of the most powerful tools that you can use. There’s a reason why I blog almost constantly on the Driven Media Solutions website. Websites with a blog are 434% more likely to have indexed pages than those which don’t. It should also be noted that...
Website Maintenance: Why Is It So Important?
I’ll forgive you for thinking that sorting your website out is a one-time thing. Many people think you can slap your website on the internet and leave it. This couldn’t be further from the truth, and we’re going to go into the reasons why. Ensuring that you maintain...
A Digital Marketing Career: How To Prepare
Since the 1990s, digital marketing has rapidly become a highly desirable career pathway for many. I fell into marketing, but I know many people who had it as their first choice for a long time. If you’re looking at getting into a digital marketing career, you’re going...
Digital Marketing Strategy: Which Industries Are Benefitting?
Digital marketing strategy has changed how we advertise our products and services. Before the 1990s, the only way I'd be able to get noticed was the traditional methods. This means trying to use direct print, getting an advert on TV or radio. This process is massively...
Business Processes: How To Improve Them With Technology
Technology can be a great and wonderful thing. It can also lead to some difficult problems. Thankfully, when it comes to the world of business, the benefits of using technology outweigh the cons. You can make some significant improvements to your business processes...
Telemarketing Campaigns: How To Run Good Ones
I know it can be hard to run successful telemarketing campaigns. I also know it makes it even harder to listen to all the people who say telemarketing’s dead. Just for the record, they’re wrong. For example, 69% of buyers have said that they bought from a telesales...
Digital Marketing Skills With High Demand in 2021
If you had told a marketer in the 1970s that fifty-years from now, old-style marketing would fade, they wouldn’t believe you. This is because they wouldn’t have known what you were talking about because digital marketing didn’t start until the 1990s. So really, you...
Top Nine Digital Marketing Myths in 2021 Debunked
Digital marketing myths are a funny little thing, one day you’re doing some work on your campaign and then someone hits you with a myth. They’ll give you a call and tell you that “email marketing is dead”. Of course, a lot of these rumours have no basis in fact and...