A Digital Marketing Career: How To Prepare

A Digital Marketing Career: How To Prepare

Since the 1990s, digital marketing has rapidly become a highly desirable career pathway for many. I fell into marketing, but I know many people who had it as their first choice for a long time. If you’re looking at getting into a digital marketing career, you’re going...
Telemarketing Campaigns: How To Run Good Ones

Telemarketing Campaigns: How To Run Good Ones

I know it can be hard to run successful telemarketing campaigns. I also know it makes it even harder to listen to all the people who say telemarketing’s dead. Just for the record, they’re wrong. For example, 69% of buyers have said that they bought from a telesales...
Digital Marketing Skills With High Demand in 2021

Digital Marketing Skills With High Demand in 2021

If you had told a marketer in the 1970s that fifty-years from now, old-style marketing would fade, they wouldn’t believe you. This is because they wouldn’t have known what you were talking about because digital marketing didn’t start until the 1990s. So really, you...
Top Nine Digital Marketing Myths in 2021 Debunked

Top Nine Digital Marketing Myths in 2021 Debunked

Digital marketing myths are a funny little thing, one day you’re doing some work on your campaign and then someone hits you with a myth. They’ll give you a call and tell you that “email marketing is dead”. Of course, a lot of these rumours have no basis in fact and...