It certainly seems like we’re in the age of outsourcing at the moment. You’re probably getting constant floods of messages on LinkedIn. They mostly carry the same theme of trying to get you to outsource parts of your business to them. Sometimes, it may not make sense for you to outsource elements of your business. You may not have the money to do so, or you may just genuinely do it better yourself. Despite this, you should think about outsourcing your marketing. There’s a wide array of different benefits that can come from doing this. Despite this, there are still things that you need to look out for.
Before you end up outsourcing your marketing, you should look into the agency that is offering it. Look at their reviews, their current social media presence and the content they’re putting out. If you feel that they do not have the expertise to help your business, then look elsewhere. You should also always discuss your goals and expectations before outsourcing your marketing. If the agency doesn’t know what you’re planning to do and who you target, how are they going to succeed? Now, through the rest of this article, we’re going to discuss the benefits of outsourcing your marketing.
Outsourcing Your Marketing Gives Constant Availability
One of the worst things that can happen for your marketing is that team members take time off for sickness or other reasons. When you hire a digital agency, this is much less likely to happen. This is because even if your primary contact is ill, the agency will have other people to pick up the slack. Alternatively, if you were relying on your own team, you would need to wait until they return. Either that, or you would need to put their work onto someone else. This can cause more stress for members of your team as their workload and pressure increase.
This can be particularly helpful if one of your team members has to leave for a long time. This could be due to the birth of a child, or even a long-term illness. You also get the flexibility to end your agreement with the agency once your team member returns to work. In this sense, outsourcing your marketing can serve as a good stopgap for when you’re perpetually understaffed. It also means your operations will act more effectively due to a lack of burnout and increased workload. This constant availability will vastly improve the flexibility and consistency of your marketing operations in the long term.
Outsourcing Will Generally Work Out Cheaper For You
When you hire a dedicated marketing team to handle your needs, you could end up paying thousands of pounds every month. Of course, having people in-house to handle your marketing is great if you can afford it, but many small businesses simply can’t afford it. This is where outsourcing your marketing can be very useful. Of course, you’re still going to have to pay for these services, but you may find that the amount you pay will be a lot less. Before making this kind of decision, you should think about how much you would pay an internal team. Then, you can compare that to the quotes that you’ve received from your agency.
You will also find that the ideal digital agency for you will have all of the various skills that your marketing team would need. One of the biggest mistakes that companies make is assuming that all marketers have the same skills. You can’t just pay one or two people to do all of the work, you’ll need people with varied skills. This is another reason why outsourcing your marketing to an agency can be extremely beneficial. You can cover all of your bases without having to spend mountains of cash that you don’t have in salaries.
You Get Access To Additional Expertise
Marketing agencies all come in different shapes and sizes. Some of them have skills that are particular to a specific industry, whereas others take a more generalist approach. Either way, one of the benefits of using a digital agency for your marketing is that you get access to their own expertise. Think about it, rather than simply having the expertise of a few of your employees, you can get the entire expertise of the agency’s team. This can involve getting your marketing into different channels that you hadn’t previously considered. This is one example that can be used to increase your brand presence.
It’s also entirely possible for you to get stuck into the same old marketing routines. This is especially true if you haven’t brought in any outside perspectives around your marketing. Bringing in a digital agency to assist you with your marketing can give you access to these outside perspectives. These perspectives can then be used to refresh the style and efforts of your marketing strategy. This can ultimately lead to you implementing strategies and tactics that you wouldn’t have previously considered. Overall, this will help your business to generate more exposure and you will get access to increased revenue.
Outsourcing Your Marketing Gives You More Time
When you’re working on the marketing for your business, it can seem never-ending. This is especially true if you’re a small business, you may find that your work is never finished. You’re constantly liaising with your marketing team and trying to do your duty as the owner of your business. If you take the plunge into outsourcing your marketing, you will quickly find that you have more time on your hands. This is because the marketing agency will be able to handle the work effectively and efficiently, which frees up your time. Time is essential in business, as you probably know.
Once you have more time on your hands, you can then handle the things that matter more to your business. Whether that be focusing on attracting new customers, creating partnerships, or even just giving yourself more breathing room. If you’re a larger business, you may still benefit from this as your marketing team will have more time to focus on their particular skills. For example, your content writers can focus more on writing for your blog and your social media manager can actually focus on social media. Outsourcing is one of the primary methods to ensure that your time gets saved. Especially with something that is as time-intensive as marketing.
Your Marketing Team Will Thank You For It
This is especially true if you have a particularly small marketing team. If you overwhelm them with responsibilities and things that are outside of their skill set, it’s going to end in disaster. You will find that your marketing team will be getting more stressed and they will be at increased risk of burnout. This burnout could ultimately lead to members of your marketing team taking time off to recover, or leaving your business altogether. Both of these are bad situations as you’ll be losing a member of your team. The other members of your team will then have to pick up the slack until the situation changes.
By outsourcing sections of your marketing to an outside agency, you can decrease the workload of your marketing team. This will ultimately lead to them being happier and more efficient in their work. This is because they will be able to focus on the aspects of marketing that they are proficient in. For example, if I was working on a team as a copywriter, I wouldn’t then want the additional workload of being responsible for a whole PPC campaign in addition to that. You can’t expect your teams to do everything, especially if they’re a small team.
Outsourcing Your Marketing Will Get You Access To Advanced Tools
Marketing agencies are always making use of advanced tools and technologies that make the process of marketing easier. This means that even if you’re used to using certain internal systems to handle your marketing, the agency will likely be able to accommodate this. You will also find that they may be able to provide recommendations for other tools that you should be using. Tools that you wouldn’t have previously considered using, or simply just didn’t know about. If your marketing teams aren’t making use of tools to track analytics and other items, you’re seriously doing something wrong. In these circumstances, it’s suggested that you outsource.
Conclusion
In conclusion, we have found that there are a lot of benefits to outsourcing your marketing. Firstly, the process of outsourcing ensures that you always have access to someone who is working. For example, your employees may need time off for various reasons, but your agency will not. Furthermore, you will actually be more likely to save money from outsourcing. This is because the average cost for hiring a digital agency is significantly lower than the cost of hiring an internal marketing team. These cost savings can be especially helpful if you’re a smaller business with a limited budget.
You also get additional expertise from your marketing agency that your employees may not otherwise possess. This allows you to create a more intensive marketing plan and can also help to improve the quality of your marketing employees. In addition, the company and the owner would also benefit from the time savings generated by the agency. Your marketing team is also likely to be grateful, especially if they’re currently overworked. Finally, you will also be able to make use of advanced tools provided by the agency. They will even be able to offer advice on what tools you should be using, which is helpful if you’re struggling with what tools to use.