A database marketing campaign is a growing part of businesses today. Industries are becoming more and more aware of their facts and figures. With this knowledge, they are learning how to improve. Knowing your customers and knowing how to get a wider audience is key to growing a business.
That is where a database marketing campaign comes in. Using this marketing tool can move businesses from having a small scale customer base to a thriving and expanding audience.
Creating and carrying out a database marketing campaign is a way to generate customers. It can be a big task. So, understanding what it entails is important.
What Is a Database Marketing Campaign?
Let’s start off simple. If you have never created a database marketing campaign or want to understand them better, let’s go over the basics.
What is a database marketing campaign? This is a very legitimate question, as not many people know a lot about them.
A database marketing campaign is a process that some businesses use to grow their clientele.
If you want an engaged audience who become repeat customers, you need to find the right audience. A database marketing campaign allows you to do this.
The process consists of ringing or emailing all the contacts within a database. In the phone call, you can promote or advertise whatever it is that you sell. It might seem obvious, but you must be friendly and approachable in these calls.
To make it easier for yourself, you could set up a script beforehand to get ideas of what to say. You don’t necessarily have to stick to this script. However, it could support you to stay on topic without getting nervous.
These calls or emails are a targeting way of marketing. So, are more likely to be productive. In terms of marketing, activities must generate potential customers or help you understand your audience, to be worth your time.
Understanding your customers’ behaviours or buying habits allows you to tailor your promotion more specifically. Once you have collected the data and know who your audience is, you can work on personalising. You could even set up loyalty schemes.
We can now look at the ways to start setting up a database marketing campaign.
You Need a Database Set for a Database Marketing Campaign
There are different steps to the process of a database marketing campaign. The first is to obtain a database. To make any contacts and generate any leads, you need to have the contact information to do it.
This is where marketing lists come in. A marketing list is something you can buy and contains lots of data. Within the lists, you typically get a set of names and contact details. These details are usually a phone number or an email address. Sometimes you will get more information. On some lists, you might have physical addresses or a company name.
There are also different types of marketing lists. One of which is B2B. This is business to business. The other is B2C. And this is business to customer. They provide very similar details, but for very different kinds of contacts.
It is important to know what you are looking for before you purchase a marketing list. Do you want details of potential customers within your target audience? Or do you want contacts of other businesses in your market?
Database Marketing Campaigns Must Be Compliant
One important thing to note when looking for a marketing list is its compliance. If you are unsure what that means, read some of the articles we have on our blog. We have articles that cover the topic of GDPR compliance in depth. There are also blogs up about what marketing data is. And we have a post on how to buy these lists.
There are risks when it comes to database marketing campaigns. If you don’t source your data in the correct way, you could be in trouble. Make sure when buying data lists, that they follow data protection laws. GDPR or general data protection regulation laws mean that your customers’ privacy is protected.
But it is outweighed by the benefits if you do it right. You can save money on wasted advertising when you can target your promotion. Tailoring content and sending it to the right audience also saves time.
To be safe, you can use ours. At AccuraData, we sell B2B marketing data lists. Both telemarketing and email data lists are available. You can rest assured that the data you buy from us is safe. We run quality checks for our data. And we will happily supply you will our compliance information.
Conclusion
Once you have your data set, you can start! Get ringing or emailing. Or both. Then make note of successful and unsuccessful contacts made. There is no point in using data and not keeping track of which contacts were most productive.
Now you know what a database marketing campaign looks like, you can get started on your own. Remember to keep in mind that your data needs to be GDPR compliant. Good luck!