Telemarketing has been growing since the late 1970s, early 1980s. Telemarketing list providers allow businesses to invest in the large market audience they have not yet found.
The lists are made up of consumer contact details, including phone numbers.
Having a list allows businesses to generate leads. You quickly find consumers or other businesses to do trade with. List providers can be either B2C lists or B2B lists. Meaning either business to consumer, or business to business. Investing in the different lists provides very different kinds of contact details.
Telemarketing list providers coming in B2C form usually consist of a home telephone number. Whereas B2B lists are typically reception level numbers. So, consider which area of telemarketing you are interested in, before purchasing the list.
In this article, we will look into telemarketing list providers and where things can go wrong. By the end, you will know what to look out for when you are in the market! So hopefully, you will succeed in avoiding bad telemarketing list providers.
Poor Accuracy
The first thing to look out for when shopping for telemarketing list providers is poor accuracy. It can seem like an honest mistake but think about it. Should a competent provider really be delivering poor accuracy, time after time?
No. Bad data should be the exception, not the rule and many companies do not deliver this.
Telemarketing list providers are a crucial part of growing your business. You should feel you are in good hands when investing. They can help grow your business beyond what you could do on your own. Organic growth is great but lead generating pushes your brand to new audiences that would otherwise not know you.
Sometimes in the list, there might be duplicated data. This should not happen consistently if the list has been compiled adequately and is a sign of poor data collation processes.
Refusing to Provide Compliance Information
The next way to spot bad telemarketing list providers is through their documentation. Data protection is a huge deal today that all businesses need to be aware of. You especially need to be wary when looking at buying marketing lists.
Data protection laws are very strict and must be followed for the privacy of consumers. General Data Protection Regulation or GDPR specifies exactly how information must be handled. Every business in the UK must comply.
So, your telemarketing list providers must do the same. They must be compliant with GDPR.
We have a whole article on just this topic on our blog. It goes into depth about how to source GDPR compliant B2B marketing lists. We also have another article about how to buy B2B marketing lists. It is worth reading into the topic and checking it out before buying.
When you are looking at telemarketing list providers, ask to see their compliance information. If they refuse to provide it, don’t go any further. It could mean they are not GDPR compliant and therefore, potentially breaking the law. This would not be a safe way to invest, as your telemarketing list must be legitimate.
Telemarketing List Providers With Slow Delivery
Slow delivery from telemarketing list providers is another tell-tale sign of bad business. When you request to have your telemarketing list by a certain date, you should expect it to arrive. If you do not receive it on time, follow up.
Contact the provider and ask where the marketing list is or why you haven’t got it on time. You could ask for a refund if you have not received the data within a reasonable timeframe. At AccuraData, we promise to deliver within 48-business hours.
It is vital you are clear with the provider beforehand when you expect it for.
Missing data can also be included as slow delivery. If you only receive half of your list or just one of multiple bought, this is considered slow delivery. It could be a sign that they do not actually possess all the data they claimed, or they have just failed to be punctual.
Either way, it is something all telemarketing list providers should avoid.
Telemarketing List Providers That Overcharge
Our final sign to spot is overcharging. Budgets are vital when it comes to hiring telemarketing list providers. Knowing exactly what you have to spend on your marketing list will really help you find the right one. It will save you time when scrolling through endless lists on offer, to later find out you can’t afford it.
Go into the search with a realistic number of records in mind for what you have. Then you will be more likely to find a list that fulfils the requirements you desire.
All of this said, you also need to understand exactly what you are getting for your price. If you believe it is unreasonable, don’t invest. Also, if you believe it is too good to be true, it quite possibly will be.
The best way to avoid being overcharged is by doing some research. Look at more than one provider. See what is on offer on different lists. Compare prices and the promised content of each list. This will give you more of an idea of what you should be spending. You will find an average price and be able to spot the high costs a mile off.
Conclusion
Hopefully, you now feel more confident about investing in telemarketing list providers. We have looked at the things to spot in a bad provider, so you should be able to avoid them.
To understand the effects of bad telemarketing list providers to a fuller extent, read here. The article explains in detail the impacts bad data has on a telemarketing campaign.